As the world’s fourth-largest food producer and leading producer of crops like sugarcane, soybeans, and maize, Brazil presents a significant opportunity for Agricultural OEMs. The country is primed for IoT-driven solutions and connected vehicle technologies that can advance precision farming and digital transformation.
However, accessing Brazil’s agricultural market comes with challenges:
- Geographic Barriers: While 80% of Brazil’s population is urbanized, 97% of its land is rural, with limited mobile coverage. This makes it tough for OEMs to extend connected services to rural areas.
- Connectivity Obstacles: Permanent roaming is prohibited, requiring local mobile providers to secure special licenses. Negotiating MNO agreements or setting up private networks adds cost and complexity for OEMs.
- Economic & Regulatory Challenges: Known as ‘Custo Brazil,’ unique tax structures and costs demand a local presence and deep understanding of Brazil’s regulatory landscape.
Cubic3 helps agricultural OEMs navigate these challenges with innovative solutions that power connectivity and precision farming, driving growth in Brazil’s agricultural market.
Download our brochure to learn how Cubic3 can accelerate your success in Brazil.
