Brazil, the largest country in South America and the fifth-largest globally, offers immense potential for automotive manufacturers and connected vehicle solutions. However, success requires navigating several challenges:
- Economic & Regulatory Complexity: Known as ‘Custo Brazil,’ unique cost structures and taxes make it difficult for foreign businesses to operate. A local presence and strategic commitment are essential.
- Connectivity Barriers: Permanent roaming is prohibited, so mobile providers must operate locally and secure a special licence, adding regulatory and economic challenges.
- Geographic Challenges: While 80% of the population is urbanized, much of the country faces limited mobile coverage, complicating the rollout of connected services.
Cubic3 empowers automotive OEMs to navigate these complexities with innovative solutions that accelerate the delivery of software defined services in South America’s largest market.
Download our brochure to learn how we can help you unlock the potential of Brazil’s automotive market.
