Gartner Magic Quadrant: Cubic3 recognised for continued SDV connectivity leadership
As vehicles, machines and fleets become increasingly software-defined, connectivity is no longer a commodity. OEMs now require predictable performance, intelligent orchestration, and long-term scalability to support global, data-intensive assets over lifecycles that can span decades.
That shift is reflected in Gartner’s latest Magic Quadrant for Managed IoT Connectivity Services, Worldwide, where Cubic3 is once again recognised as a Challenger, highlighting our continued momentum, strong growth and specialist focus on high-value mobility use cases.
Built for software-defined vehicles
Gartner notes Cubic3’s rapid growth, with year-over-year connection growth of 34.7% driven by large OEM programmes and an expanding global footprint. As a technology and software company purpose-built for connected vehicles, our momentum reflects rising OEM demand for platforms designed around high-value mobile assets — not generic, low-value endpoints. With SoftBank Corp.’s backing accelerating our expansion into APAC alongside our established presence in Europe and North America, we’re scaling to meet OEMs wherever their fleets operate.
Our strategy is built around the industries where connected vehicles and machines are reshaping how products are designed, operated and monetised — including automotive, agriculture and transportation. In these sectors, software-defined operations demand more than connectivity: they require intelligent orchestration across performance, compliance and multi-decade lifecycles. Gartner also recognises our continued investment in next-generation network capabilities, including expanded 5G coverage and progress toward a 5G SA-ready core, ensuring our platform is ready to support the data demands of tomorrow’s software-defined vehicles.
Connectivity intelligence, not “connect and forget”
Gartner highlights Cubic3’s ability to combine global connectivity with innovative connected services. Through AI-driven operational capabilities — including application-aware network selection and our Explore3 analytics suite – OEMs gain visibility into coverage, latency, and usage patterns across their vehicles globally.
These innovative services enable customers to move beyond basic connectivity provisioning and instead adopt a software-first approach to fleet optimisation, service innovation and operational resilience. Gartner also notes the continued expansion of DriverConnect3, enabling in-vehicle digital services globally, and supporting new monetisation opportunities for OEMs that extend value beyond the vehicle itself.
Built for global scale, designed around the customer
Vehicle manufacturers need connectivity that works across borders, networks and regulatory environments – and keeps working as those conditions change. The Cubic3 platform is built to do that, without locking customers into a single provider or requiring them to rebuild every time a market shifts.
Our support for current and next-generation eSIM standards, including a new generation beginning to emerge, means customers are ready for where the industry is going, not just where it is. Through our partnership with SoftBank Corp., we continue to extend our global reach, giving customers access to broader networks, greater resilience, and connectivity that scales with their business.
Gartner’s latest recognition reflects what vehicle manufacturers are telling us directly: connectivity is no longer a background function. It shapes how vehicles are built, operated and valued over time. Cubic3 is built to support that – across every market our customers operate in
