Empowering Audi’s digital journey with smart connectivity and insights
90+
Markets connected by Cubic3 software
90K
Employees worldwide
Discover how Audi, a pioneer in advanced technologies, is driving its digital transformation with our seamless connectivity solutions.
Industry challenge
The automotive industry is undergoing a radical shift. Manufacturers must now navigate the complexities of autonomous, shared and electric mobility to remain at the forefront of the digital vehicle revolution. This shift demands flexible strategies and integrated connected software to meet modern drivers’ expectations.
Audi is a global leader in premium automotive engineering and technology, operating in over 100 markets with manufacturing in 13 countries. At a pivotal point in their digital journey, Audi wanted to maintain this position by delivering the high-end experiences their customers expected. Their goal was clear: deliver a premium user experience that keeps customers engaged and ensures the brand stays ahead in a competitive landscape.
Our solution
Audi needed a connectivity partner that could match its ambitious vision for the future. That’s where we came in.
With our Cubic3 Cloud platform, we streamlined global connectivity management, replacing complex IT integrations with a single, unified solution. One contract, one platform and one integration — this simplicity allows Audi to deliver an uninterrupted, secure, seamless experience for its drivers, no matter where they are in the world.
To support this level of access across local and global markets, our expert team manages and negotiates all operator agreements and ensures full regulatory compliance, so Audi can focus on delivering exceptional experiences.
Moreover, Cubic3 Cloud integrates seamlessly with Audi’s Virtual Cockpit, delivering real-time insights that ensure a premium user experience with complete access to in-car streaming, infotainment and navigation.
By implementing our Cubic3 Cloud platform, Audi unlocked:
Global connectivity management through one centralised platform.
In-car streaming, infotainment and entertainment with minimal latency.
Real-time navigation, mapping and route guidance powered by connected software.
Simplified operator agreements and regulatory compliance handled end-to-end by our expert team.
Cubic3’s technical solution allows Audi to drive efficiency and competency in our delivery of connected services, enhancing the ultimate driving experience Audi customers have come to expect.
