Streamlining CARIAD’s connectivity across VW Group’s brands, we empower them with real-time insights, seamless compliance and the tools to deliver innovative in-car services globally.
Industry challenge
As Automotive technology evolves, connectivity has become essential to enable services like infotainment, navigation and over-the-air (OTA) updates. CARIAD, a division of Volkswagen Group founded in 2020, faced the challenge of orchestrating these services across multiple brands, including Audi, SEAT and ŠKODA. With connectivity critical for next-gen advancements like electrification and autonomous driving, CARIAD needed a partner to streamline this complex task. However, varying regulations across regions require a solution that could scale globally and easily manage compliance.
Today everybody in the industry and beyond knows that the software-defined vehicle is the way to go. You have to bring the digital experience.
Michael Wintergerst Head of Vehicle and Cloud Platform
CARIAD’s business goals
- Deliver a comprehensive connectivity solution unifying services across the VW Group’s fleet
- Enable a consistent, high-quality connected experience for customers
- Use connectivity not just as a basic feature but as a strategic value proposition
- Offer enhanced in-car services that improve user experience and create new revenue opportunities
- Handle global market rollouts and comply with regional regulations
- Ensure vehicles are future-proofed for new tech advancements
Connectivity plays a major role in the software-defined vehicle’s architecture. That is where Cubic comes in. This helps us, enabling not just computation for autonomous driving but also machine-learning algorithms.
Our solution
We have been a key partner of CARIAD since its inception, providing the technology and expertise needed to manage connectivity across VW Group’s fleet. With our platform, CARIAD gained insights into the data generated by over 18 million connected vehicles. This allowed them to monitor fleet performance, better understand customer preferences and make data-driven decisions to optimise services.
Our end-to-end connectivity management helped CARIAD navigate the complex regulatory landscape of different regions, ensuring compliance with legal, tax and security requirements across global markets. By acting as a central aggregator for mobile network operators (MNOs) and service orchestration, we took the burden off CARIAD, allowing them to focus on innovation and customer experience.
Additionally, real-time data insights enabled CARIAD to continuously improve its services, from map updates and diagnostics to future-proofing vehicles for new services. By leveraging these capabilities, CARIAD could create a unified connected vehicle experience across all VW brands while staying competitive in the fast-evolving automotive market.
