Dublin, Ireland, 3 April 2025: Cubic3 (formerly Cubic Telecom), the leading provider of software-defined vehicle (SDV) solutions, today announced its new brand identity. Pronounced ‘Cubic’, this new approach showcases how the technology company multiplies business opportunities for OEMs looking to adopt a software-first approach in the automotive, agriculture and transportation industries.
While the name Cubic Telecom has served the company well, the addition of the cubed symbol represents Cubic3‘s promise to deliver exponential value in a sector forecast to create $650 billion in value by 2030. Cubic3 is perfectly positioned to help customers tap into this potential, turning challenges into opportunities and complexity into simplicity.
“As a brand, our mission is to deliver real value by understanding our customers’ needs,” said Matt Simmons, Head of Global Marketing at Cubic3. “We focus on creating solutions that not only meet expectations but also drive success, ensuring that we enable our customers to thrive.”
Since launching its groundbreaking connectivity platform in 2016, Cubic3 has been on a rapid growth trajectory. Today, the company connects millions of vehicles – 12% of all connected cars sold globally – in over 200 countries, partnering with world-class OEMs like Volkswagen, Audi, Porsche, General Motors, CNH and IVECO.
“The automotive industry is changing faster than ever,” said Barry Napier, CEO at Cubic3. “Forget horsepower — today’s drivers want connected in-car experiences driven by AI and next-generation technologies. At Cubic3, we’re here to make sure our customers deliver exactly that.”
This rebranding follows a remarkable growth period and is hot on the heels of SoftBank Corp.’s significant investment in Cubic3 in 2024, helping the company to accelerate its global expansion beyond Europe into APAC and the Americas.
“Our new brand reflects how far we’ve come and where we’re headed next,” concludes Matt Simmons. “Under Barry’s leadership, we’ve evolved significantly, and now our name, look and communications match our vision for the future.”
Press contact
Fight or Flight for Cubic3
[email protected]
Tel: +44 330 133 0985
