The launch of our new brand – Cubic3 – reflects the value we deliver to our customers. The cubed symbol on our name means we don’t just solve connectivity challenges, we multiply opportunities, unlock potential and create growth for our customers across automotive, agriculture, transportation and logistics fleets.
As part of this brand evolution, our flagship products have also been renamed to better reflect our new identity.
Why the change?
The shift towards software defined mobility is accelerating at an unprecedented pace, with connectivity becoming an essential enabler of intelligent, data-driven vehicles. Our solutions are central to this transformation.
To address this, we’ve refined our product naming to ensure each solution better reflects the purpose, functionality and value we deliver to partners globally and also reflects our vision for the future.
Our new solution names
Cubic3 Cloud
Our core platform PACE was often associated with connectivity at speed, but our platform is about more than just acceleration – it’s about scale, flexibility and intelligence. That’s why we’ve rebranded as Cubic3 Cloud, highlighting its role as a cloud-based connectivity hub that powers seamless, scalable and intelligent solutions for SDVs. It delivers seamless connectivity, scalable infrastructure and integrated intelligence that automakers can rely on worldwide. It’s not simply about delivering connectivity at speed to our customers, it’s about growing with them and giving them greater flexibility.
Explore3
Data is the backbone of modern vehicle intelligence and with Explore3, we’re emphasising the endless possibilities of discovery. By unifying PLXOR and Insights under one cohesive brand name, we’re simplifying our data offering creating a more intuitive customer experience that will enable partners to unlock their fleet data in new ways. The name captures the essence of exploration, empowering manufacturers to harness the full potential of their data.
DriverConnect3
We continue to build value beyond the sale of the vehicle with a service enablement solution that gives you control of the user experience and how you engage with the end user. We’ve retained the name DriverConnect3 which most customers will be familiar with, and it now aligns to our broader Cubic3 ecosystem while maintaining continuity for our customers who depend on these services daily.
StreamLocal3
In-car entertainment isn’t just about internet access – it’s about creating a localised, high-quality content experience that works everywhere. StreamLocal3 better captures this capability, highlighting our solution’s ability to bring media, music and video streaming to vehicles, regardless of location, without buffering or blackouts. It ensures uninterrupted access to premium services, all tailored to users’ home country preferences.
This evolution isn’t just about new names – it’s about sharpening our focus and ensuring that every solution we provide is built to serve the future of software-defined vehicles and other high-value mobile assets. As we continue to expand our global footprint and enhance our offerings, these refined identities will help our customers and partners easily understand how our technology fits into their world and the true value it can deliver.
