In 2016, Cubic3 was connecting just 10,000 vehicles per month. Today, that number is 450,000.
The cumulative result of that growth is a milestone worth recognising: 28 million connected vehicles and assets operating across more than 200 countries and territories.
This represents more than 12% of all connected cars sold globally. It reflects not only our own expansion, but also a fundamental shift in how vehicles are built, sold, maintained and experienced in a software-led era.
How We Reached This Milestone
When we launched Cubic3 Cloud in 2016, we set an ambitious target of 25 million connected assets. Surpassing that, reaching 28 million, represents more than just scale—it’s the result of strategic choices that shaped our growth.
A key accelerator was our partnership with SoftBank Corp., which expanded our footprint across APAC and North America. The refreshed Cubic3 brand introduced in April further clarified our mission, with the cubed symbol intentionally representing the multiplying value we aim to deliver to customers and partners.
Just as important has been the trust of leading OEMs including Volkswagen, Audi, Škoda, Porsche, General Motors, CNH and IVECO. These partnerships have grounded our growth in real-world deployments at scale, across diverse vehicle types and markets.
Why Connectivity Is Now Essential for OEMs
The Software‑Defined Vehicle (SDV) market is projected to create $650 billion in value by 2030. But unlocking this opportunity depends on consumer trust—and that trust is fragile.
Cubic3 research across both consumers and OEMs reveals a clear tension:
- Nearly half of consumers worry their vehicle could be hacked.
- Many are uncomfortable with OEMs selling driving data to third parties.
- Yet 86% of OEMs believe connectivity is essential to protect vehicles throughout their lifecycle.
This gap between consumer anxiety and OEM intent is where the industry’s critical work lies.
Interfaces, APIs, digital SIMs and continuous data exchange introduce new attack surfaces. As vehicles depend increasingly on OTA updates, eSIM provisioning and real-time telemetry, security architecture becomes central to commercial viability. Without robust cybersecurity and transparent data practices, consumers will not adopt—let alone pay for—connected services.
Subscription models, now being refined across the industry, will only scale if they are simple, valuable and trustworthy. Clear pricing, transparent data use, and software that visibly improves over time are what consumers will respond to.
Where Cubic3 Fits In
Connectivity is not a layer sitting on top of the SDV stack. It is the infrastructure that enables it.
Every critical SDV capability—diagnostics, OTA updates, feature deployment, lifecycle optimisation, compliance, predictive maintenance—relies on secure, resilient and globally consistent connectivity. OEMs that treat connectivity as strategic infrastructure will be best positioned to build recurring revenue models and deliver continuously evolving vehicle experiences.
This is what 28 million connected vehicles and assets represent to us: not just a number, but a proven record of delivering connectivity reliably and at scale.
Building the Next Phase of Connected Mobility
At Cubic3, our focus is not just connecting vehicles, but enabling the end-to-end ecosystem required for OEMs to thrive in a software-defined mobility landscape. Our platforms deliver:
- Global, intelligent connectivity across networks, operators and borders
- Security-first architecture designed for SDV requirements
- Lifecycle connectivity from factory provisioning to end-of-life
- High‑volume reliability proven across 28 million assets
As automotive and mobility markets shift from hardware-led engineering to continuous, software-driven value creation, these capabilities become foundational for competitiveness.
Explore the Full Research
To dive deeper into consumer expectations, OEM priorities and the trust dynamics shaping the SDV era, download the full Cubic3 Consumer and OEM Attitudes to the SDV report. Or, if you’d like to explore what this means for your connected vehicle strategy, you can contact us directly. We’d be happy to support your next stage of SDV and connectivity innovation.
