Software-defined vehicles are set to create $650 billion in value for the auto industry by 2030.
But to unlock this multi-billion dollar opportunity, OEMs must understand what their customers want. The future of the connected car depends on it.
This goes beyond technology. It hinges on creating connected experiences that drivers truly value.
Drawing on insights from 8,000 consumers and 60 OEM leaders worldwide, the OEM and Consumer and Attitudes to SDVs Global Report reveals the shifting perceptions around connectivity, safety, subscription services and the broader monetisation of vehicle lifecycles.
Inside, you’ll learn:
- How attitudes toward digital car services are changing
- Where OEMs see the biggest opportunities across the SDV lifecycle
- What role privacy, safety and speed-limiting features play in consumer trust
- Why OEMs are well positioned to lead – if they listen closely
