If 30% of the time people spend in cars will be interacting with in-vehicle entertainment systems, reliable connectivity is essential. With innovations like in-car gaming, automakers have vast opportunities to leverage connected software and technology. High-quality, consistent connectivity is the foundation for maximising these innovations.
The era of the software-defined vehicle (SDV) is here, and connectivity underpins nearly every part of its value. Leading automakers recognise the need to manage this connectivity directly. Whether it’s for over-the-air (OTA) updates, infotainment or feature upgrades, controlling the connected experience is vital – both now and in the future. We’re seeing some of that emerge in the trend towards “Bring Your Own MNO” in the automotive industry.
It’s complicated…
However, managing this connectivity is complex. Many automakers’ current MNO arrangements result from extensive negotiations and integrations. These partnerships are critical, ensuring vehicles produced five years from now will be equipped with 5G or other advanced technologies. As demand grows for seamless, localisation and home-streaming, it’s important for global automakers to ensure every connected experience – from smooth connectivity to localised content – is futureproof and compliant.
But how do you replicate successful connectivity models across regions with different requirements and infrastructures?
Bend, don’t break
Flexibility is key. Automakers increasingly want the ability to create their own ecosystems with preferred partners, selecting MNOs regionally and negotiating their own data pricing. They need solutions that work from day one, with predictable costs and the capacity to handle increasing data demands.
Cubic3 simplifies this complexity by partnering with Tier-1 MNOs in over 200 countries, managing core networks in regions with challenging requirements. For customers who want the flexibility of bringing their own MNO, we have the expertise to seamlessly integrate and manage those relationships. Whether you need to swap your entire fleet or integrate your own MNO, we ensure everything goes smoothly.
In an industry where connectivity will define the driving experience, automakers that control and localise connectivity will be in the driving seat.
